10 EU Countries Where Online Shoppers Most Often Reported Problems, 2025
Source:
Eurostat - isoc_ec_iprb21, 2025
Key Findings
🏆
Malta leads in recent online shoppers reporting purchase problems (%) with 63.93 in 2025.
📊
Average recent online shoppers reporting purchase problems (%) in 2025: 50.53 · median: 49.65.
↔️
Gap in 2025: Malta is 1.5× larger than Austria.
About This Dataset
10 EU Countries Where Online Shoppers Most Often Reported Problems, 2025
Malta leads at 63.93%, ahead of the Netherlands at 57.87%. The chart ranks all 27 EU countries using the 2025 Eurostat ICT survey: isoc_ec_iprb21, IND_TOTAL, I_BARR2Y, PC_IND_BUY3, annual frequency. The denominator is people aged 16-74 who bought online in the three months before the survey, for private use. Each person is counted as experiencing any purchase problem, not as a number of failed orders. The EU aggregate is 35.43%. The March news article gives Malta as 64.0%, while the current API gives 63.93%. The reason for this small difference is not established; all plotted values consistently follow the current table. No selected observation has a quality flag or a tenth-place tie. National results reflect reporting and shopping patterns as well as problems; they are not a retailer reliability score or a fraud-only rate. The verified March 11, 2026 release provides background. Upcoming November sales and gift deliveries give plausible seasonal relevance as of October 31, not measured rising search interest or a forecast of 2026 delivery performance.
Analysis
Malta exceeds the EU aggregate by 28.50 percentage points and Austria, tenth, by 20.03 points. Fifteen countries exceed the EU aggregate, so the ten shown omit five above-benchmark countries. Austria beats Denmark by just 0.36 points at the cutoff. A high problem share among existing buyers does not mean a high share of the entire population shops online.
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- Eurostat - isoc_ec_iprb21, 2025
- Coverage
- 10 entities · 2025 · 10 observations
- Measure
- recent online shoppers reporting purchase problems (%)
- Last updated
- 31 October 2026
- Compiled by
- The ANYSTAT team, from the source above
How the figures are calculated
- Values use the measure and unit named on this page. Consult the dataset description and cited source for coverage, definitions and any unit conversions. Displayed values may be rounded for readability.
- Entities are ranked highest-first on their value in 2025.
Data Sources & References
All external sources cited in this dataset
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