Countries by International Tourist Arrivals 2024

About This Dataset

Countries ranked by total international tourist arrivals in 2024 according to the UNWTO World Tourism Barometer. France has been the world's most visited country by international arrivals for decades — typically receiving 80 to 90 million tourists per year, driven by Paris, the Loire Valley, the French Riviera, and the Alps, and benefiting from its geographic position as a transit and destination hub at the centre of European tourism flows.

✨ AI Insight

France's position as the top destination with 100 million international tourist arrivals underscores its allure, particularly in cities like Paris and regions like the French Riviera. Spain, with 94 million arrivals, remains a strong competitor, benefiting from its rich culture and favorable climate. The United States, attracting 79 million tourists, shows a robust tourism sector, although it lags behind the top two. Notably, China, with 65 million arrivals, highlights its growing status as a tourist destination, possibly driven by increased international travel post-pandemic. The gap between the leaders and countries like Germany and Thailand, with 40 and 36 million arrivals respectively, indicates a significant disparity in global tourism appeal, suggesting that factors such as geographic location, cultural richness, and infrastructure play crucial roles in attracting visitors.

Source: UNWTO

Key Findings

Auto-computed highlights from this dataset

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France leads with 100 in 2024.

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Average value in 2024: 67 · median: 65.

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Gap in 2024: France is 2.8× larger than Thailand.