Five Leading Planned Halloween Activities in the US, 2026
Key Findings
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Handing out candy leads in percent in the reported consumer activity results with 61 in 2026.
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Average percent in the reported consumer activity results in 2026: 47.40 · median: 42.
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Gap in 2026: Handing out candy is 1.5× larger than Watching scary movies.
About This Dataset
Five Leading Planned Halloween Activities in the US, 2026
Handing out candy leads the displayed comparison with 61 percent in the reported consumer activity results. Dressing in costume records 50.
NRF and Prosper Insights & Analytics surveyed 7,889 US consumers on September 1-9, 2026. The release reports a margin of error of ±1.1 percentage points. These are intentions and estimates, not completed transactions.
These are the five leading activities highlighted by NRF, not every survey option. Decorating, carving pumpkins and watching scary movies are tied at 42%.
Respondents can plan multiple activities; percentages overlap and must not be summed as parts of a whole. The public release does not give the full question-level respondent base. These figures must not be treated as percentages of the entire US population.
Sources checked October 22, 2026. This is a static, dated comparison; later source revisions may change the figures. Equal values represent ties regardless of display order.
NRF and Prosper Insights & Analytics surveyed 7,889 US consumers on September 1-9, 2026. The release reports a margin of error of ±1.1 percentage points. These are intentions and estimates, not completed transactions.
These are the five leading activities highlighted by NRF, not every survey option. Decorating, carving pumpkins and watching scary movies are tied at 42%.
Respondents can plan multiple activities; percentages overlap and must not be summed as parts of a whole. The public release does not give the full question-level respondent base. These figures must not be treated as percentages of the entire US population.
Sources checked October 22, 2026. This is a static, dated comparison; later source revisions may change the figures. Equal values represent ties regardless of display order.
Analysis
The first two displayed values differ by 11 percentage points. This is an absolute share difference, not a relative percentage change.
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- NRF / Prosper Insights & Analytics - Halloween survey, September 22, 2026
- Coverage
- 5 entities · 2026 · 5 observations
- Measure
- percent in the reported consumer activity results
- Last updated
- 22 October 2026
- Compiled by
- The ANYSTAT team, from the source above
How the figures are calculated
- Values use the measure and unit named on this page. Consult the dataset description and cited source for coverage, definitions and any unit conversions. Displayed values may be rounded for readability.
- Entities are ranked highest-first on their value in 2026.
Data Sources & References
All external sources cited in this dataset
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