Top Five Planned Children's Halloween Costumes in the US, 2026
Key Findings
🏆
Spider-Man leads in million children with 4.60 in 2026.
📊
Average million children in 2026: 2.46 · median: 2.20.
↔️
Gap in 2026: Spider-Man is 2.9× larger than Witch.
About This Dataset
Top Five Planned Children's Halloween Costumes in the US, 2026
Spider-Man leads the displayed comparison with 4.6 million children. Superhero records 2.3.
NRF and Prosper Insights & Analytics surveyed 7,889 US consumers on September 1-9, 2026. The release reports a margin of error of ±1.1 percentage points. These are intentions and estimates, not completed transactions.
These are the five leading costume choices listed by the source, estimated in millions of children planning each choice. Witch and ghost are tied at 1.6 million; neither has a higher rank.
Spider-Man and the generic superhero choice are separate response labels. This is not a complete distribution of all children or a count of costumes sold. National market shares cannot be calculated from this short list.
Sources checked October 22, 2026. This is a static, dated comparison; later source revisions may change the figures. Equal values represent ties regardless of display order.
NRF and Prosper Insights & Analytics surveyed 7,889 US consumers on September 1-9, 2026. The release reports a margin of error of ±1.1 percentage points. These are intentions and estimates, not completed transactions.
These are the five leading costume choices listed by the source, estimated in millions of children planning each choice. Witch and ghost are tied at 1.6 million; neither has a higher rank.
Spider-Man and the generic superhero choice are separate response labels. This is not a complete distribution of all children or a count of costumes sold. National market shares cannot be calculated from this short list.
Sources checked October 22, 2026. This is a static, dated comparison; later source revisions may change the figures. Equal values represent ties regardless of display order.
Analysis
The gap between the first two displayed values is 2.3 million children. Read the source definitions and coverage before interpreting the ranking.
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- NRF / Prosper Insights & Analytics - Halloween survey, September 22, 2026
- Coverage
- 5 entities · 2026 · 5 observations
- Measure
- million children
- Last updated
- 22 October 2026
- Compiled by
- The ANYSTAT team, from the source above
How the figures are calculated
- Values use the measure and unit named on this page. Consult the dataset description and cited source for coverage, definitions and any unit conversions. Displayed values may be rounded for readability.
- Entities are ranked highest-first on their value in 2026.
Data Sources & References
All external sources cited in this dataset
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