US Halloween Spending by Category, 2026 Forecast
Key Findings
🏆
Costumes leads in billion US dollars with 4.40 in 2026.
📊
Average billion US dollars in 2026: 3.40 · median: 4.20.
↔️
Gap in 2026: Costumes is 5.5× larger than Greeting cards.
About This Dataset
US Halloween Spending by Category, 2026 Forecast
Costumes leads the displayed comparison with 4.4 billion US dollars. Decorations records 4.3.
NRF and Prosper Insights & Analytics surveyed 7,889 US consumers on September 1-9, 2026. The release reports a margin of error of ±1.1 percentage points. These are intentions and estimates, not completed transactions.
All four spending categories itemized in the release are shown. Rounded category estimates sum to $13.6 billion, while NRF reports an overall $13.5 billion forecast. We preserve the published numbers without forcing them to reconcile.
Costumes are a combined category; child, adult and pet estimates must not be added again. The amounts do not measure shopper counts or final post-holiday sales.
Sources checked October 22, 2026. This is a static, dated comparison; later source revisions may change the figures. Equal values represent ties regardless of display order.
NRF and Prosper Insights & Analytics surveyed 7,889 US consumers on September 1-9, 2026. The release reports a margin of error of ±1.1 percentage points. These are intentions and estimates, not completed transactions.
All four spending categories itemized in the release are shown. Rounded category estimates sum to $13.6 billion, while NRF reports an overall $13.5 billion forecast. We preserve the published numbers without forcing them to reconcile.
Costumes are a combined category; child, adult and pet estimates must not be added again. The amounts do not measure shopper counts or final post-holiday sales.
Sources checked October 22, 2026. This is a static, dated comparison; later source revisions may change the figures. Equal values represent ties regardless of display order.
Analysis
The gap between the first two displayed values is 0.1 billion US dollars. Read the source definitions and coverage before interpreting the ranking.
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- NRF / Prosper Insights & Analytics - Halloween survey, September 22, 2026
- Coverage
- 4 entities · 2026 · 4 observations
- Measure
- billion US dollars
- Last updated
- 22 October 2026
- Compiled by
- The ANYSTAT team, from the source above
How the figures are calculated
- Values use the measure and unit named on this page. Consult the dataset description and cited source for coverage, definitions and any unit conversions. Displayed values may be rounded for readability.
- Entities are ranked highest-first on their value in 2026.
Data Sources & References
All external sources cited in this dataset
Was this chart useful?
⚑ Spotted an error in this data? Report it
Cite this chart
Using this chart in an article, report, class or website? Please cite it and link to this page.
Related Charts
More statistics on similar topics
Related
2026
61.0
Handing out candy
View Chart
49 minutes ago
Related
2026
4.6
Spider-Man
View Chart
49 minutes ago
Related
1991-2023
10.0
1991
View Chart
49 minutes ago