Most Valuable Restaurant Brands in the World
Source:
Brand Finance (2026)
Key Findings
🏆
McDonald's leads in Brand Value 2026 (USD Billions) with 42.60.
📊
Average Brand Value 2026 (USD Billions): 20.20 · median: 13.
↔️
Gap: McDonald's is 5.7× larger than Tim Hortons.
About This Dataset
Most Valuable Restaurant Brands in the World
This chart ranks the world's most valuable restaurant and fast-food brands by brand value in US dollars, according to Brand Finance's 2026 ranking. Brand value measures the worth of the brand name itself, separate from company revenue or assets.
Analysis
McDonald's (42.6), Starbucks (37) and KFC (16.5) take the top three in Brand Value 2026 (USD Billions). McDonald's and Starbucks together hold 65.7% of the combined total of all 6 entities. Below the top two the field is tightly packed: the remaining 4 run from 16.5 down to 7.50.
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- Brand Finance (2026)
- Coverage
- 6 entities · 6 observations
- Measure
- Brand Value 2026 (USD Billions)
- Last updated
- 6 September 2026
- Compiled by
- The ANYSTAT team, from the source above
How the figures are calculated
- Values are shown as reported by the source. Nothing is rescaled, rebased or converted — the only changes are thousand separators and decimals shown to two places.
- Entities are ranked highest-first on their value.
Data Sources & References
All external sources cited in this dataset
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