Most Valuable Restaurant Brands in the World

This chart ranks the world's most valuable restaurant and fast-food brands by brand value in US dollars, according to Brand Finance's 2026 ranking. Brand value measures the worth of the brand name itself, separate from company revenue or as...

About This Dataset

Most Valuable Restaurant Brands in the World
This chart ranks the world's most valuable restaurant and fast-food brands by brand value in US dollars, according to Brand Finance's 2026 ranking. Brand value measures the worth of the brand name itself, separate from company revenue or assets.
✨ AI Insight

McDonald's is the world's most valuable restaurant brand at about 42.6 billion dollars, having reclaimed the top spot with a 5 percent rise, ahead of Starbucks at 37 billion. These two brands tower over the rest of the field, together worth more than the other four combined. KFC ranks third at 16.5 billion, supported by strong momentum in China, while Subway, Chick-fil-A and Tim Hortons fill out the top six between 7.5 and 9.5 billion. Chick-fil-A recorded one of the strongest gains, its brand value up 44 percent. The dominance of American chains at the top of this list underlines how US fast-food brands have built globally recognised identities, with McDonald's golden arches remaining one of the most valuable brand symbols in any industry.

Source:  Brand Finance (2026)

Key Findings

Auto-computed highlights from this dataset

🏆
McDonald's leads with 43 in All Time.
📊
Average value in All Time: 20  ·  median: 13.
↔️
Gap in All Time: McDonald's is 5.7× larger than Tim Hortons.

Most Valuable Restaurant Brands in the World

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Data Insights

Numbers, trends & sources behind this chart

Admin
Data Points
6
6 categories  ·  1 year
Top Value
42.60
McDonald's
Brand Value 2026 (USD Billions) · All Time
Metrics
1
Brand Value 2026 (USD Billions)
Period
All Time
Single year snapshot

Category Rankings

Brand Value 2026 (USD Billions) · All Time

# Category All Time
🥇 McDonald's 42.60
🥈 Starbucks 37
🥉 KFC 16.50
4 Subway 9.50
5 Chick-fil-A 8.10
6 Tim Hortons 7.50
Statistical Summary — Brand Value 2026 (USD Billions) · All Time
42.60
Maximum
7.50
Minimum
20
Average
13
Median

What This Data Shows

Auto-generated trend summaries per category

McDonald's
Recorded 42.60 Brand Value 2026 (USD Billions) in All Time.
Starbucks
Recorded 37 Brand Value 2026 (USD Billions) in All Time.
KFC
Recorded 16.50 Brand Value 2026 (USD Billions) in All Time.
Subway
Recorded 9.50 Brand Value 2026 (USD Billions) in All Time.
Chick-fil-A
Recorded 8.10 Brand Value 2026 (USD Billions) in All Time.
Tim Hortons
Recorded 7.50 Brand Value 2026 (USD Billions) in All Time.

Full Data Table

6 records across 1 year

✓ 6 sourced
Category Metric All Time Source
McDonald's Brand Value 2026 (USD Billions) 42.60
Starbucks Brand Value 2026 (USD Billions) 37
KFC Brand Value 2026 (USD Billions) 16.50
Subway Brand Value 2026 (USD Billions) 9.50
Chick-fil-A Brand Value 2026 (USD Billions) 8.10
Tim Hortons Brand Value 2026 (USD Billions) 7.50

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