Most Valuable Restaurant Brands in the World

About This Dataset

This chart ranks the world's most valuable restaurant and fast-food brands by brand value in US dollars, according to Brand Finance's 2026 ranking. Brand value measures the worth of the brand name itself, separate from company revenue or assets.

✨ AI Insight

McDonald's is the world's most valuable restaurant brand at about 42.6 billion dollars, having reclaimed the top spot with a 5 percent rise, ahead of Starbucks at 37 billion. These two brands tower over the rest of the field, together worth more than the other four combined. KFC ranks third at 16.5 billion, supported by strong momentum in China, while Subway, Chick-fil-A and Tim Hortons fill out the top six between 7.5 and 9.5 billion. Chick-fil-A recorded one of the strongest gains, its brand value up 44 percent. The dominance of American chains at the top of this list underlines how US fast-food brands have built globally recognised identities, with McDonald's golden arches remaining one of the most valuable brand symbols in any industry.

Source: Brand Finance (2026)

Key Findings

Auto-computed highlights from this dataset

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McDonald's leads with 43 in All Time.

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Average value in All Time: 20 · median: 13.

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Gap in All Time: McDonald's is 5.7× larger than Tim Hortons.