Search Engine Market Share Worldwide
Key Findings
About This Dataset
Search Engine Market Share WorldwideGoogle's dominance of web search is near-total, with a worldwide share of about 91 percent, leaving every competitor with only a sliver of the market. Microsoft's Bing is a distant second at under 5 percent, despite its integration with Windows and its investment in AI-powered search. Yahoo, Yandex, DuckDuckGo and Baidu each hold well below 2 percent globally, though several are far stronger in specific regions, such as Yandex in Russia and Baidu in China. The scale of Google's lead, more than nineteen times Bing's share, makes search one of the most concentrated markets in all of technology, a position that has remained remarkably stable for years despite repeated challenges and the recent rise of AI chat assistants.
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- StatCounter GlobalStats (June 2026)
- Coverage
- 6 entities · 6 observations
- Measure
- Market Share (%)
- Last updated
- 16 September 2026
- Compiled by
- The ANYSTAT team, from the source above
- Values are shown as reported by the source. Nothing is rescaled, rebased or converted — the only changes are thousand separators and decimals shown to two places.
- Entities are ranked highest-first on their value.
Data Sources & References
All external sources cited in this dataset
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