AI-Driven Revenue Increase by Business Function
Key Findings
About This Dataset
AI-Driven Revenue Increase by Business FunctionMarketing and sales leads AI-driven revenue gains by a wide margin, with 71% of companies in this function reporting increases - nearly 15 percentage points ahead of supply chain and inventory (63%) and 14 points ahead of service operations (57%). This aligns with the dual advantage AI provides in revenue contexts: enhanced personalization and targeting on the demand side, and faster response times on the service side. The fact that over half of companies across all three functions report revenue lifts - even while most gains remain under 5% - points to AI as a consistent, if still modest, revenue catalyst. The upward trajectory suggests more substantial impact as models and integrations mature.
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- McKinsey & Company
- Coverage
- 3 entities · 2024 · 3 observations
- Measure
- Share of Companies Reporting Revenue Increase (%)
- Last updated
- 29 June 2026
- Compiled by
- The ANYSTAT team, from the source above
- Values use the measure and unit named on this page. Consult the dataset description and cited source for coverage, definitions and any unit conversions. Displayed values may be rounded for readability.
- Entities are ranked highest-first on their value in 2024.
Data Sources & References
All external sources cited in this dataset
⚑ Spotted an error in this data? Report it
Cite this chart
Using this chart in an article, report, class or website? Please cite it and link to this page.
Related Charts
More statistics on similar topics