Generative AI Adoption by Business Function
Key Findings
About This Dataset
Generative AI Adoption by Business FunctionMarketing and sales dominate generative AI adoption at 42% - more than double the overall average of 19% - reflecting the natural fit between GenAI's content generation capabilities and customer-facing workflows. Product and service development (28%), IT (23%), and service operations (22%) form a secondary cluster of adoption. In contrast, supply chain (9%) and manufacturing (5%) remain substantially behind, indicating that GenAI has yet to find widespread application in physical production and logistics contexts. This functional skew suggests that near-term GenAI value creation will remain concentrated in digital, creative, and customer-oriented domains before it penetrates more operationally complex areas.
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- McKinsey & Company
- Coverage
- 6 entities · 2024 · 6 observations
- Measure
- Share of Companies Using Generative AI (%)
- Last updated
- 29 June 2026
- Compiled by
- The ANYSTAT team, from the source above
- Values use the measure and unit named on this page. Consult the dataset description and cited source for coverage, definitions and any unit conversions. Displayed values may be rounded for readability.
- Entities are ranked highest-first on their value in 2024.
Data Sources & References
All external sources cited in this dataset
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