This chart shows which business functions have the highest adoption of generative AI among companies, ranked by share of companies using GenAI in each area as of 2024.
About: Generative AI Adoption by Business Function
Overview of the data behind this chartAI Insight
Marketing and sales dominate generative AI adoption at 42% - more than double the overall average of 19% - reflecting the natural fit between GenAI's content generation capabilities and customer-facing workflows. Product and service development (28%), IT (23%), and service operations (22%) form a secondary cluster of adoption. In contrast, supply chain (9%) and manufacturing (5%) remain substantially behind, indicating that GenAI has yet to find widespread application in physical production and logistics contexts. This functional skew suggests that near-term GenAI value creation will remain concentrated in digital, creative, and customer-oriented domains before it penetrates more operationally complex areas.
Key Findings
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Generative AI Adoption by Business Function
Data Insights
Numbers, trends & sources behind this chartCategory Rankings
Share of Companies Using Generative AI (%) · 2024| # | Category | 2024 |
|---|---|---|
| 🥇 | Marketing and Sales | 42 |
| 🥈 | Product and Service Development | 28 |
| 🥉 | IT | 23 |
| 4 | Service Operations | 22 |
| 5 | Supply Chain | 9 |
| 6 | Manufacturing | 5 |
What This Data Shows
Auto-generated trend summaries per categoryFull Data Table
6 records across 1 yearData Sources & References
All external sources cited in this datasetRelated Charts
Generative AI Adoption by Industry Related Chart
AI-Driven Revenue Increase by Business Function Related Chart
AI-Driven Cost Savings by Business Function Related Chart
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