Generative AI Adoption by Business Function
About This Dataset
Generative AI Adoption by Business FunctionMarketing and sales dominate generative AI adoption at 42% - more than double the overall average of 19% - reflecting the natural fit between GenAI's content generation capabilities and customer-facing workflows. Product and service development (28%), IT (23%), and service operations (22%) form a secondary cluster of adoption. In contrast, supply chain (9%) and manufacturing (5%) remain substantially behind, indicating that GenAI has yet to find widespread application in physical production and logistics contexts. This functional skew suggests that near-term GenAI value creation will remain concentrated in digital, creative, and customer-oriented domains before it penetrates more operationally complex areas.
Key Findings
Data Insights
Numbers, trends & sources behind this chart
Methodology & source
- Data source
- McKinsey & Company
- Coverage
- 6 entities · 2024 · 6 observations
- Measure
- Share of Companies Using Generative AI (%)
- Last updated
- 29 June 2026
- Compiled by
- The ANYSTAT team, from the source above
- Values are shown as reported by the source. Nothing is rescaled, rebased or converted — the only changes are thousand separators and decimals shown to two places.
- Entities are ranked highest-first on their value in 2024.
Data Sources & References
All external sources cited in this dataset
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