Generative AI Adoption by Business Function

About This Dataset

This chart shows which business functions have the highest adoption of generative AI among companies, ranked by share of companies using GenAI in each area as of 2024.

✨ AI Insight

Marketing and sales dominate generative AI adoption at 42% - more than double the overall average of 19% - reflecting the natural fit between GenAI's content generation capabilities and customer-facing workflows. Product and service development (28%), IT (23%), and service operations (22%) form a secondary cluster of adoption. In contrast, supply chain (9%) and manufacturing (5%) remain substantially behind, indicating that GenAI has yet to find widespread application in physical production and logistics contexts. This functional skew suggests that near-term GenAI value creation will remain concentrated in digital, creative, and customer-oriented domains before it penetrates more operationally complex areas.

Source: McKinsey & Company

Key Findings

Auto-computed highlights from this dataset

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Marketing and Sales leads with 42 in 2024.

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Average value in 2024: 22 · median: 23.

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Gap in 2024: Marketing and Sales is 8.4× larger than Manufacturing.