Social Media Platforms by Monthly Active Users 2025

About This Dataset

Social media and messaging platforms ranked by monthly active users (MAU) globally in 2025, in billions. Facebook remains the world's most used social platform by MAU, though younger demographics have shifted significantly toward TikTok, Instagram, and YouTube. AI-assisted data.

✨ AI Insight

Facebook continues to dominate the social media landscape with 3.1 billion monthly active users, but the gap between it and its closest competitors, YouTube and WhatsApp, is narrowing, as they boast 2.8 billion and 2.5 billion users respectively. Notably, TikTok, with 1.7 billion users, shows a robust growth trajectory, particularly among younger audiences, indicating a potential threat to Facebook's long-term dominance. Instagram, at 2.2 billion, also reflects this trend, suggesting that visual content is increasingly preferred. The substantial user base of WeChat at 1.3 billion further emphasizes the global diversity in social media preferences, while platforms like Telegram and Snapchat, with 0.95 billion and 0.85 billion users respectively, illustrate the challenges smaller platforms face in gaining traction.

Source: Wikipedia

Key Findings

Auto-computed highlights from this dataset

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Facebook leads with 3 in 2025.

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Average value in 2025: 2 · median: 2.

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Gap in 2025: Facebook is 3.6× larger than Snapchat.