Top Global Luxury Brands by Brand Value 2024

Source:  Wikipedia

Top Global Luxury Brands by Brand Value 2024

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Key Findings

🏆
Louis Vuitton (France) leads in Brand Value (Billion USD) with 124 in 2024.
📊
Average Brand Value (Billion USD) in 2024: 51.50  ·  median: 34.
↔️
Gap in 2024: Louis Vuitton (France) is 6.9× larger than Dior (France).

About This Dataset

Top Global Luxury Brands by Brand Value 2024
Luxury brands ranked by estimated brand value in 2024, measured in billions of USD according to Kantar BrandZ and Interbrand Global Top 100 reports. Louis Vuitton consistently ranks as the world's most valuable luxury brand — with a brand value exceeding $120 billion that reflects its dominance across leather goods, fashion, and travel accessories and its extraordinary ability to maintain desirability and pricing power across economic cycles through strict supply control and aspirational positioning.
Analysis

The luxury brand landscape in 2024 reveals a significant gap between the top two contenders and the rest of the field. Louis Vuitton and Hermes, with values of $124 billion and $103 billion respectively, dominate the market, reflecting their robust brand equity and strategic positioning. In contrast, Chanel and Gucci, valued at $52 billion and $36 billion, illustrate a notable decline in brand value as they trail behind. Factors contributing to this disparity may include supply chain management, marketing strategies, and consumer preferences shifting towards heritage brands like Louis Vuitton. The overall trend suggests that exclusivity and brand heritage are increasingly pivotal in maintaining high brand value in the luxury sector.

Data Insights

Numbers, trends & sources behind this chart

Admin
⬡
Data Points
8
8 categories  ·  1 year
↑
Top Value
124
Louis Vuitton (France)
Brand Value (Billion USD) · 2024
◈
Metrics
1
Brand Value (Billion USD)
◷
Period
2024
Single year snapshot

Methodology & source

Data source
Wikipedia
Coverage
8 entities · 2024 · 8 observations
Measure
Brand Value (Billion USD)
Last updated
27 July 2026
Compiled by
The ANYSTAT team, from the source above
How the figures are calculated
  • Values use the measure and unit named on this page. Consult the dataset description and cited source for coverage, definitions and any unit conversions. Displayed values may be rounded for readability.
  • Entities are ranked highest-first on their value in 2024.

Rankings & Full Data

8 records · Brand Value (Billion USD) · ranked by 2024

✓ 8 sourced
# Category 2024 Source
🥇 Louis Vuitton (France) 124
🥈 Hermes (France) 103
🥉 Chanel (France) 52
4 Gucci (Italy) 36
5 Rolex (Switzerland) 32
6 Prada (Italy) 25
7 Cartier (France) 22
8 Dior (France) 18
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