Top Global Advertising Groups by Annual Revenue 2024

Source: Wikipedia

Top Global Advertising Groups by Annual Revenue 2024

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Key Findings

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WPP (UK) leads in Annual Revenue (Billion USD) with 17.80 in 2024.

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Average Annual Revenue (Billion USD) in 2024: 9.63 · median: 10.20.

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Gap in 2024: WPP (UK) is 9.9× larger than MDC Partners (Canada/USA).

About This Dataset

Top Global Advertising Groups by Annual Revenue 2024

Advertising and communications holding companies ranked by total annual revenue in 2024, measured in billions of USD. WPP of London is the world's largest advertising group, owning agencies including Ogilvy, Grey, JWT, and MediaCom across more than 100 countries — though the rise of digital advertising has disrupted traditional agency revenue models and forced all major groups to reshape their services around data, technology, and performance marketing.

Analysis

The top three in Annual Revenue (Billion USD) in 2024 are WPP (UK) (17.8), Publicis Groupe (France) (16.4) and Omnicom Group (USA) (15.2). WPP (UK) tops the list without dominating it, holding 23.1% of what the 8 entities record between them. The field is close behind: 5 of the 8 sit at half the leader's figure or above (8.90+).

Data Insights Below

Data Insights

Numbers, trends & sources behind this chart

Admin

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Data Points

8 categories · 1 year

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Top Value

17.80

WPP (UK)

Annual Revenue (Billion USD) · 2024

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Metrics

Annual Revenue (Billion USD)

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Period

2024

Single year snapshot

Methodology & source

Data source: Wikipedia
Coverage: 8 entities · 2024 · 8 observations
Measure: Annual Revenue (Billion USD)
Last updated: 6 September 2026
Compiled by: The ANYSTAT team, from the source above

How the figures are calculated

Values use the measure and unit named on this page. Consult the dataset description and cited source for coverage, definitions and any unit conversions. Displayed values may be rounded for readability.
Entities are ranked highest-first on their value in 2024.

Rankings & Full Data

8 records · Annual Revenue (Billion USD) · ranked by 2024

✓ 8 sourced

#	Category	2024
🥇	WPP (UK)	17.80
🥈	Publicis Groupe (France)	16.40
🥉	Omnicom Group (USA)	15.20
4	Interpublic Group (USA)	10.90
5	Dentsu (Japan)	9.50
6	Havas Group (France)	3.20
7	Hakuhodo (Japan)	2.20
8	MDC Partners (Canada/USA)	1.80

Data Sources & References

All external sources cited in this dataset

1 https://en.wikipedia.org/wiki/WPP_(company) Visit ↗

2 https://en.wikipedia.org/wiki/Publicis_Groupe Visit ↗

3 https://en.wikipedia.org/wiki/Omnicom_Group Visit ↗

4 https://en.wikipedia.org/wiki/Interpublic_Group Visit ↗

5 https://en.wikipedia.org/wiki/Dentsu Visit ↗

6 https://en.wikipedia.org/wiki/Hakuhodo Visit ↗

7 https://en.wikipedia.org/wiki/Havas Visit ↗

8 https://en.wikipedia.org/wiki/MDC_Partners Visit ↗

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APA

ANYSTAT. (2026). Top Global Advertising Groups by Annual Revenue 2024 [Data set]. Data: Wikipedia. https://anystat.ai/stats/308/top-global-advertising-groups-by-revenue-2024

MLA

"Top Global Advertising Groups by Annual Revenue 2024." ANYSTAT, 6 Sep. 2026, https://anystat.ai/stats/308/top-global-advertising-groups-by-revenue-2024.

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<a href="https://anystat.ai/stats/308/top-global-advertising-groups-by-revenue-2024">Top Global Advertising Groups by Annual Revenue 2024</a> (ANYSTAT)

Top Global Advertising Groups by Annual Revenue 2024