Most Popular Car Colors Worldwide (2024)

About This Dataset

This chart shows the most popular car colors worldwide in 2024, as a share of vehicles produced, from Axalta's annual Global Automotive Color Popularity Report. Neutral, achromatic colors overwhelmingly dominate global car buying, with brighter hues occupying only a small minority of new vehicles.

✨ AI Insight

The world's car buyers overwhelmingly prefer neutral, achromatic colors. White is the clear global favourite at 29% of vehicles, a lead it has held for over a decade, driven partly by its popularity in Asia and for commercial fleets. Black and grey tie for second at 23% each, meaning these three shades alone account for 75% of every new car made. Together with silver (7%), achromatic colors cover more than eight in ten vehicles worldwide. Actual colors barely register: blue is the most popular chromatic choice at just 6%, and no colored hue reaches double digits. The dominance of neutrals reflects buyers' concerns about resale value, timelessness and the perception that white and grey cars hide dirt and age better - a remarkably consistent global consensus.

Source: Axalta Global Automotive Color Popularity Report 2024

Key Findings

Auto-computed highlights from this dataset

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White leads with 29 in 2024.

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Average value in 2024: 18 · median: 23.

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Gap in 2024: White is 4.8× larger than Blue.