This chart ranks Super Bowl halftime shows by US television viewership in millions, according to Nielsen ratings. Kendrick Lamar's 2025 performance drew 133.5 million viewers, the most-watched halftime show in history, narrowly ahead of Ush...
About: Most-Watched Super Bowl Halftime Shows
Overview of the data behind this chartAI Insight
The halftime show has been breaking its own record three years running: Rihanna's 2023 return (121 million) was topped by Usher in 2024 (129.3 million), which Kendrick Lamar then beat in 2025 with 133.5 million - a show that made headlines as the first solo hip-hop headline act to top the all-time list. The 12-minute halftime slot now regularly outdraws the game itself, since casual viewers tune in specifically for the music. The consistency of the numbers is striking: every show on this list attracted over 100 million viewers, an audience no music awards show or televised concert comes remotely close to reaching. For artists, the unpaid Super Bowl slot has become the most valuable promotional platform in music, typically driving streaming surges of several hundred percent overnight.
Key Findings
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Most-Watched Super Bowl Halftime Shows
Data Insights
Numbers, trends & sources behind this chartCategory Rankings
US TV Viewers (Millions) · 2015-2025| # | Category | 2015-2025 |
|---|---|---|
| 🥇 | Kendrick Lamar (2025) | 133.50 |
| 🥈 | Usher (2024) | 129.30 |
| 🥉 | Rihanna (2023) | 121 |
| 4 | Katy Perry (2015) | 118.50 |
| 5 | Lady Gaga (2017) | 117.50 |
| 6 | Coldplay, Beyoncé & Bruno Mars (2016) | 115.50 |
| 7 | Dr. Dre, Snoop Dogg & Friends (2022) | 103.40 |
| 8 | Shakira & Jennifer Lopez (2020) | 103 |
What This Data Shows
Auto-generated trend summaries per categoryFull Data Table
8 records across 1 yearData Sources & References
All external sources cited in this datasetRelated Charts
Most Album of the Year Grammy Wins by Artist Related Chart
Most Expensive Music Videos Ever Made Related Chart
Most Number-One Albums on the Billboard 200 by Artist Related Chart
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