Countries by Outbound Tourism Expenditure 2024

About This Dataset

Countries ranked by total spending by their residents on international tourism in 2024, measured in billions of USD according to UNWTO data. Chinese tourists were the world's biggest spenders on outbound tourism before the pandemic — contributing over $250 billion annually to global tourism economies. The recovery of Chinese outbound tourism post-2023 has been eagerly monitored by destination countries across Asia, Europe, and Australia whose hospitality sectors were heavily dependent on Chinese visitor spending.

✨ AI Insight

China's outbound tourism expenditure of $196 billion in 2024 showcases its dominance in international travel spending, reflecting a robust recovery in post-pandemic tourism. The United States follows with $170 billion, indicating a strong appetite for travel among Americans. However, there's a noticeable drop to Germany's $108 billion, which underscores the gap between the top two spenders and other countries. The UK and France, at $74 billion and $57 billion respectively, reveal that while European nations remain significant players, they are substantially behind the leaders. The overall trend suggests a continuing recovery in global tourism, particularly for Asian markets, as countries adapt to changing travel behaviors and preferences.

Source: UNWTO

Key Findings

Auto-computed highlights from this dataset

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China leads with 196 in 2024.

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Average value in 2024: 90 · median: 66.

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Gap in 2024: China is 5.8× larger than Australia.